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Using consumer lists for telemarketing or direct mail

Consumer lists can be used for both telemarketing and direct mail campaigns. Here's how to get the most out of your lists:

For telemarketing
  • Always scrub against the Do Not Call registry
  • Call during appropriate hours
  • Have a clear, concise pitch ready
  • Track your results to improve over time
For direct mail
  • Use a compelling offer to drive response
  • Make your mail piece stand out
  • Include a clear call to action
  • Track responses to measure ROI
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