So you've been looking for an inexpensive way to generate hot sales leads to help you hit your sales goals? Great news! Telemarketing is here for you! So where do you start and how can you make this task easier? Here are ten amazing telemarketing tips to help!

1. Be Specific. One of the most common mistakes people make when cold calling is being too generic with their offer. Let's take a look at an insurance pitch for example. "Hey Ms. Jones, I'm calling you today to help with your insurance; would you like a free review of your insurance needs?" Maybe Ms. Jones is interested in that, but when you make it more specific you increase the odds of getting a positive reaction.
2. Pitch the Gatekeeper: This is a lot more relevant to b2b telemarketing, but a lot of times people try to trick the gatekeeper vs using them as an ally. Especially if you're calling a small business, it's entirely possible that the person answering the phone is involved in the decision making process.
3. Accept Rejection: If your prospect already knows they won't do business with you, why would you be upset at them saving you time? There are a lot of prospects out there and if you're looking to grow your business you want to be focusing on the right type of customer.
4. Practice Practice Practice: When you're making calls a lot of what you're doing is listening to what the prospect is saying and how they're saying it. If you can say your pitch cold and without thinking about it then it frees up your ability to really focus on the response you're getting.
5. Record Yourself: Some states require both parties on a call to consent to recording, but you can always record yourself. Simply putting a recording device on your desk while you make calls can give you unexpected insight into how you're saying things.
6. Choose the Right Audience: You might think you have an awesome product or service that can help everyone, but odds are you have a specific audience you'll have a higher success rate with.
7. Set Reasonable Goals: You don't have any control over whether or not someone wants to hear your pitch, but you can control how many times you pick up the phone and dial as well as how much time you spend calling.
8. Refine Your Pitch: Obviously if something isn't working then you don't want to keep doing it, but give it at least 100 attempts before you make any drastic changes.
9. Track Your Results: Something as simple as a spreadsheet can help you keep logs of specific people you contacted, what their needs are, when their renewals are coming up, or all sorts of helpful information.
10. Relax: Telemarketing can be a lot of work and it involves taking a lot of rejection, but take it at your own pace and relax.

Good luck and happy selling!