Business-to-business marketing requires a different approach than consumer marketing. Here's how to make the most of your business lists:

Getting past the gatekeeper

When calling businesses, you'll often need to get past a receptionist or assistant. Be professional and clearly state the purpose of your call.

Targeting the right businesses

Use SIC codes and other filters to find businesses that are most likely to need your product or service.

Following up

B2B sales often require multiple touches. Keep track of your conversations and follow up appropriately.