Where Does Data Come From? -- Seven Sources for Marketing Leads
Introduction to Marketing Data
Anyone who has done marketing at scale has heard these questions before: How did you get my name? Who gave you my number? How can I stop all the advertising? They are common questions from people who are frustrated with solicitations or, in some cases, are ornery by nature. Regardless of the attitude or tone used to ask the question, it deserves an answer. Despite the rumors, marketing data does not just appear from thin air.
Marketing data drives the economy. Businesses thrive or survive based on how effectively they are able to market their products and services to people or businesses that need them. Whether it's the timely introduction from a friend of a friend that can help, or the killer new device that all the friends and family are buying, without marketing there would be less cool stuff to make our lives better. By definition, you’ve heard of all the companies that effectively use marketing data that matter to you, and if any business is going to thrive, it must effectively source and use marketing data too. So where does the data come from? Here are seven common sources for marketing data.